Services
Footprint Reps is not in the business of telling you how to create your marketing material or sell your product to the end consumer. Thats your job, and you are great at it. We simply take the product and brand you have created and get it in front of the key decision-makers in American retail. We are a turn-key solution for the US market, and we will work with you to develop sustainable business relationships. This means setting up an ecosystem where retail partners and distributors can thrive by merchandising and selling your products.
TARGET MARKET:
Retail Targets Distribution Targets
– Big-Box, Mass Market Retailer — National Distribution
– E-commerce — Regional Distribution
– Regional Retail — Specialty Distribution
– Specialty Retail
Development:
We focus on bringing in opportunities for your review. We work to provide you with the information you need to make complex business decisions in regards to the customers we help you manage.
–Identify Opportunity –Vendor Setups
–Product Proposals — Contract Consulting
–Sales Consulting — Vendor Compliance
– Freight Terms –New Item Setups
– Payment Terms — Consumer Product Testing
– Cost and Margins –Brand Launch
– Market Development Funds
– Back-End Program
Management:
We work with you to manage specific accounts. Each of the Principals we represent is different. We strive to learn your business model so we can deliver results that meet the needs of both the Principal and the Customer.
–Sales Meetings –Cost Optimization Consulting
–Market Analytics — Supply Chain Optimization
–New Product Proposals — Domestic Inventory Optimization
–New Item Setups — Warehouse Location Optimization
–Production and Shipping Consulting –Brand Image
– Forecast Planning — Minimum Advertised Price (MAP)
– Demand Planning
– Production Planning
ANALYTICS:
Retail and sales information is extremely valuable. In order to better serve our Retail and Distribution Customers, we keep an open dialog. Footprint Analytics provides you with the information you need to make decisions and action plans for your business in the US market. We help you look at information in new ways so your organization can make educated Sales, PR, Marketing, and Supply Chain decisions.
Sales and Marketing:
Use analytics to find the regions where your products are performing best. Use this information to create effective marketing and PR campaigns.
Production:
Use analytics to make business decisions that work with your time-line, minimum order quantities, and fulfill your customers demand. Numbers should be based on results, not arbitrary guesses. Parameters should be based on your Business Model, not a generic time period.
Stocking:
Stocking large quantities domestically is expensive and hurts cash-flow. Minimize domestic stocking risk by analyzing sales numbers and only importing what is needed. We help you visualize demand so you can make educated decisions on how much and when to ship.
Warehouse Locations:
Warehouses should be strategically placed with your specific business in mind. We help you visualize your business from a geographical stand point. Optimized warehouse locations can cut lead-time and shipping expenses. The goal is to make you and your customers rich, not the freight companies.